Mdundo Heats Up Lagos with “Experience Cocktails with Mdundo” Mixer

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We are calling all music enthusiasts! Africa’s leading music streaming platform, Mdundo.com, hosts an exclusive event guaranteed to set Lagos ablaze. “Experience Cocktails with Mdundo” will take place on June 6th, 2024, and promises to be a vibrant mix of top brands, chart-topping musicians, and industry heavyweights.

This special event revolves around “Commercialization of African Music Genres: Opportunities for Brands and Artists.” Get ready for insightful discussions on how music and brands can work together to dominate the ever-changing consumer landscape. Mdundo, known for its innovative approach, will be at the forefront of exploring meaningful engagement strategies and compelling brand positioning tactics within the African music scene.

Star-Studded Panel Discussion

But wait, the fun doesn’t stop there! The night’s highlight will be a captivating panel discussion featuring industry titans with a wealth of knowledge. Music journalists, A&R experts, record label executives, and even a Grammy-recognized artist will share their insights. Here’s a glimpse of the impressive lineup:

• The renowned music journalist and founder of Afrobeats Intelligence, Joey Akan, will moderate the discussion.
• ONErpm’s A&R Manager, Honor Aghedo, brings her expertise in empowering artists to reach global audiences.
• Princess Okereugo’s speciality is spotting talent – she’s the A&R Manager at Sony Music West Africa.
• Luckylyn Audu, the Entertainment Lawyer and Business Manager for Wande Coal, will offer valuable big-league industry insights.
• Award-winning R&B Artist and Grammy Recording Academy member Praiz will provide the artist’s perspective.
• Akachi Igboko, A&R Manager at Mavin Records, has the inside track on breaking new acts.
• Last, Excel Joab, Senior Manager of A&R and Artist Development at AWAL, will share his knowledge on navigating the West African music scene.

These industry veterans will delve into the rich tapestry of African music genres and explore how brands can leverage their commercial potential. This is a discussion you won’t want to miss!

Celebrating Achievements & Fostering Collaboration

Mdundo’s mixer isn’t just about talks; it will also feature prestigious awards recognizing the platform’s most outstanding artists and content providers.

With Africa’s music scene making waves globally, events like “Experience Cocktails with Mdundo” are crucial. They foster collaboration, innovation, and knowledge sharing. By harnessing music’s power, brands and artists can drive positive change, nurture creativity, and forge genuine connections with their audiences.

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