Mdundo Exec Shares Music Business Insights at MUSON Masterclass

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The Musical Society of Nigeria (MUSON) partnered with MTN Foundation to empower its students with a music business masterclass on May 16th, 2024. Held at the MUSON Center in Lagos, the event aimed to equip future music stars with the knowledge to navigate the ever-changing music industry landscape.

Sowari Akosionu, Head of Marketing and Partnerships at Mdundo, a leading African music streaming platform, led the insightful session. She delved into the intricacies of music monetisation across various digital channels, including streaming services and social media platforms.

The masterclass, attended by all first and second-year MUSON students, emphasised the importance of building a solid digital presence. Students learned valuable content marketing strategies to cultivate sustainable music careers in the digital age.

Sowari encouraged collaboration among the students, highlighting the power of a united front. “There’s strength in numbers,” she advised. “View each other as collaborators, not competitors. Collaboration unlocks future and present opportunities within the industry.”

The students’ keen interest in effectively navigating the digital music landscape was evident throughout the session. The masterclass addressed the growing importance of online presence and savvy marketing tactics for success in the music industry.

MTN Foundation’s Commitment to Empowering Artists

The masterclass, organised by MTN Foundation, reflects the telecom giant’s dedication to fostering the growth of the Nigerian music industry. It focuses on equipping aspiring artists with the tools and knowledge required to flourish in today’s digital age.

Mdundo’s Dedication to Artist Development

Sowari also highlighted Mdundo’s commitment to nurturing young talent on the continent. The platform provides aspiring musicians with the resources and opportunities to thrive in the competitive music industry. This aligns with Mdundo’s broader mission: to support the African music ecosystem by offering a platform that showcases artists while educating them on leveraging digital tools for career advancement.

Equipping the Next Generation

As the music industry evolves, initiatives like this MUSON masterclass are crucial. They equip the next generation of musicians with the necessary skills to navigate the industry’s complexities and achieve their full potential.

About Mdundo.com

Mdundo.com is one of Africa’s leading music streaming platforms, dedicated to bringing the best of African music to a global audience. Founded in 2013, Mdundo has rapidly become a pivotal player in the African music industry, offering a vast library of songs from established and emerging artists across the continent.

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